I wrote years ago that it was stupid to throw away 145 years of brand recognition when they renamed Spencer Street station to Southern Cross.
Good news – it turns out they’ve just named it back!
This is a great idea.
The name “Southern Cross” is meaningless.
“Spencer Street” is meaningful, it tells you where the station is located.
Perhaps they’ve been planning this for a while. It might explain why the official station code got left as “SSS”.
I’ve got hold of a draft of the train map, which also has the North/West Melbourne name change included:
Just as with the renaming of North Melbourne soon to West Melbourne, bringing back the old name Spencer Street will help people find their way around Melbourne by train.
- Update 1:45pm: Yes, yes, it’s April Fools Day. Thanks to my son Isaac for doing the video.
- Also today: PTUA:
Public transport users call for Westgate submarine instead of Westgate Tunnel.
"There's clear demand for improved public transport in Melbourne's west. A passenger submarine can deliver this with minimal new infrastructure." #MelbsWest https://t.co/jecS84FNx6 pic.twitter.com/tE61OmBnHq
— PTUA (@ptua) March 31, 2018
Announcing SkyBus Lunar Express, offering stress free, budget friendly travel with complimentary WiFi, unlimited baggage & delivery right at kerbside. That's right, SkyBus has landed… on the Moon! Not ready for lift-off? Check out our other destinations https://t.co/wrXbXewL1Q pic.twitter.com/Yw9RKel6bt
— SkyBus (@skybus_aus) March 31, 2018
- Marcus Wong:
— Wongm's Rail Gallery (@wongmsrailpics) March 31, 2018