Is there enough promotion of the good stuff in PT?

I was pondering awareness of a couple of things, so decided to try a quick online survey. Over about 24 hours it got just over 100 responses… unfortunately unless I pay SurveyMonkey $19 per month, they’ll only tell me about the first 100. I think I’ll just go with those for now. (Some people didn’t respond to questions, which is why the totals add up to 98.)

Firstly, I asked about Weekend Saver fares:
Survey question on Weekend Saver fares

This seems to show that while most are aware of it, some still aren’t, despite having been available in various forms since April 2005 — over 8 years. At $3.50 for all-day travel in zones 1+2, it’s a bit of a bargain, and while price isn’t everything, where the services are half-decent, it can encourage more people to use PT on weekends.

Secondly, the ten minute services that have been running for about a year:
Survey question on 10-minute weekend train services

I didn’t ask where people are from or where they travel, but it seems few are aware that on the three longest & busiest lines there’s now a pretty damn good weekend service frequency.

What these responses say to me is that PTV are still lacking when it comes to promotion.

Cheap fares, and trains every ten minutes on the three busiest lines? They should be promoting the hell out of this.

As I’ve said before, weekend train services are now better than they’ve ever been, but there’s been hardly any promotion, and what there has been has been so vague as to be pointless.

If we’re going to see frequent services on all lines, every day, demonstrable growth in patronage on these first ones needs to be shown. For that to happen, they have to be promoted properly.

PTV is meant to be promoting public transport. They do so, but in promoting these two key messages, they don’t appear to be kicking goals.

A few other good things that are not well promoted

Touch-on Myki at the station then find trains aren’t running? Touch-off again between 30 secs and 15 mins later; you won’t get charged.

No time (or no facility) to top-up your Myki Money? As long it’s 1 cent or more, you can make one trip and top-up later.

The Huntingdale station to Monash Uni 601 shuttle runs every 4 mins 7am-7pm weekdays (then every 12 mins to 9:30pm)

The North Melbourne station to University/Hospital Precinct 401 shuttle runs every 3-6 minutes 6:45am-7:30pm weekdays.