driving, transport

The desire to drive, and how we must counter it

I am discovering that there's some powerful psychology going on when you get a new car. Playing into this for me is that my old car was wearing out, and was getting difficult to drive, plus the change from manual to automatic. This means the new car seems like a breeze to drive. The "new car smell" is real, and somehow makes it seem pleasurable to sit in the driver's seat. The extra fe

Clothes, Consumerism

The number became a brand

Back when I worked at Hattams (mid 80s to early 90s), we stocked Levi's jeans, primarily the 555 "red tabs", but also the 517 "boot cut". The numbers were Levi's product codes. The first digit 5 signified they were for adult men's -- my recollection is that the "student" (kids/young men up to a size 81 cm/32") sizes in red tabs were 855. We didn't stock women's jeans, but they seemed to be a