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Consumerism

The data mining behind loyalty cards shows just how devious they can be

This interesting article about data mining shows just how devious they can be. For example, a casino: The system collects data each time a gambler uses their casino loyalty card – be it for gambling, purchasing food in the restaurant or paying for snacks from their room minibar – to create a pattern of their […]

Categories
Consumerism

Quick and polite

When asked “Do you have an Everyday Rewards card?” at Safeway, what’s the quickest, most polite way of saying: “Yes I do, it’s tucked inside my wallet somewhere, but I know full well that there’s no benefit to me if it’s scanned on a transaction less than $30. This one is only $15, so I […]