Another in my series of photos from ten years ago: March 2011.
A Hitachi train, still in service (they were finally phased out in 2014) passing the MCG. If you believe the headboard, it’s going to Altona, which seems… unlikely.
Myki was just over a year old in Melbourne, and they were keen to encourage people to shift from Metcard. While you have to pre-load money onto Myki to make it work, individual trips were cheaper as Myki Money was mostly aligned to the bulk discount 10×2 hour Metcard fares. (Blurry photo; sorry)
One of Metlink’s campaigns for public transport
Metro also had advertising – of course a lot of people didn’t have smartphones back then, so reading a road map was still something people did.
Perhaps the advertising was helping. Patronage was booming – even on weekends. Melbourne was becoming a busy place, and on the longer lines, the 20 minute services were no longer cutting it – even with six carriage trains and no football crowds.
To be fair, it wasn’t too much after this that they upgraded the longest lines to run every 10 minutes on weekends – they started on the Ringwood, Dandenong and Frankston lines in April 2012.
And finally, a view of the Bourke Street Mall at lunchtime. The sun is shining, the people are strolling, the trams are rolling. And there’s an Armaguard van illegally parked in the background again.