The Victorian Department of Transport is expanding, absorbing Vicroads and PTV to one big agency.
We’ll have to see, but potentially this could be good. Better integration of different transport planning roles could benefit street-based public transport in particular.
Recent changes, moving some PTV roles into DOT (and/or the apparently shortlived Transport For Victoria) were just confusing.
Major projects authorities, such as those delivering the metro tunnel and the North East Link, will stay separate.
The most visible thing to the public is the branding. Does this change mean yet another expensive re-branding exercise, putting new logos on everything?
If that happens, hopefully they won’t go for the nuclear approach. Since the 1980s, we’ve had (just in metropolitan Melbourne):
- Victorian Railways/Vicrail
- Metropolitan Transit Authority/The Met
- Bayside Trains/Hillside Trains /Swanston Trams/Yarra Trams
- M>Train/M>Tram/Connex Trains/Yarra Trams
- Connex trains/Yarra Trams
- Metro trains/Yarra Trams
- and now PTV.
The current PTV designs are mostly good – the colours, lines/patterns, typefaces all work quite well. The PTV logo itself is a bit meh – maybe it’s possible to start by just removing it.
If it’s replaced with something new, I’d prefer a more compact logo, with a name that’s easier to drop into conversation. (The Met might have been the best recent one for this.)
What this means for Vicroads branding is another question.
Of course, it’s how this new body works, and whether it provides improved planning and delivery, that really counts. Time will tell.