The PTV logo is gradually replacing the Metlink and Viclink logos across the public transport network.
It’s just the latest rebranding — remember, some trains and stations have had up to seven different logos in the last 20 years… from the old The Met three-pronged logo, to the newer Met logos, to Hillside/Bayside trains, to Connex/M>Train, then unified all to be Connex, then Metlink/Connex, then Metlink/Metro.
Obviously it all costs money, so hopefully there won’t be any more rebranding in the near future. Could we at least try and go a couple of decades with the current logo?
Unlike the Metlink logos, the PTV ones are much more prominent on vehicles, and for the first time will (eventually) result in common branding for buses. This is not a bad thing — it helps inform and remind people that we actually have one network, rather than a bunch of independent, disparate routes… helped of course if network service planning is done properly.
I was watching a documentary on London Underground the other week, and it remarked that they realised common branding was an important thing back in 1933! We almost got there in the days of The Met in the 80s, but back then, it was only trams, trains and government-owned buses that were in green and yellow. Private buses kept their own colours. This time, they’re included. Here’s a bus run by Transdev (formerly Melbourne Bus Link) spotted last week — at first glance, there is no indication at all of the operating company.
Some people have noted that a lot of passengers use the current differing bus operator colours to easily tell when their bus is coming — unlike trams and trains, buses have for a long time been run by different companies, with different colours.
I suppose passengers will have to start more carefully checking the route number. What would make this easier is if buses consistently had route numbers not just on the front, but also on the side and rear of the vehicle. Some buses have this already, but others don’t. And some front displays are not particularly readable. Improvements can be made.