You might recall a while ago I posted about the lack of awareness of $3.50 cheap weekend fares, and frequent (every 10 minutes) trains on some lines on weekends.
Well, finally PTV are promoting both.
This is a step forward.
It’s a shame the imagery in the frequent trains ad uses the outer stations’ buildings — likely to be unfamiliar to the vast majority of people along the line. I suspect they’d have done better to use something that more clearly articulated that all the stations along those lines will benefit.
Still, hopefully it helps spread the word. The ten minute services are terrific… but we may never see them spread to more routes if patronage doesn’t grow as a result of them.
Update Wednesday: Advert noted on numerous trams: