Consumerism, transport

10 minute trains are great, but why is the promotion of them so incredibly vague and uninformative?

If you improve a product, and want it to sell well, you need to make people aware of it. When they launched trains every 10 minutes between the City and Ringwood, Dandenong and Frankston last year on weekends, there was an initial bit of publicity via the media, but very little else. Metro did some advertising via MX and billboards which was incredibly vague: Witty? Perhaps. But what does it