This train is rolling around with advertising for Sportingbet plastered all over it.
It provoked this letter in The Age yesterday:
THERE’S much disapproval of the AFL regarding the promotion of gambling to minors during game time. I eagerly await seeing equal concern at the state subsidised rail system, which now has an entire train painted with a betting slogan. Who catches trains to school? Minors. At least matches on TV can be switched off.
Can we please dismiss this valueless economic model of marketing everything everywhere all the time and rediscover executives who regard themselves as pillars of the community. They would lead by example and really understand the concept of choice – such as the right not to be subjected to advertising in public spaces and the right of the community over that of shareholders.
David Cathie, Mordialloc
I’m unsure about this. Where does one draw the line? Do we also ban ads for MA-rated video games, MA and R-rated movies, booze, novels aimed at adults, theatre performances with adult themes, anything else marketed at adults that we don’t want children to use…? Dunno.
The other issue I’m interested in is the visibility through the windows. I haven’t seen it from inside, but certainly from outside you can’t see anything. This reduces safety by going against CPTED (Crime Prevention Through Environmental Design) principles, particularly that of natural surveillance:
Natural surveillance increases the threat of apprehension by taking steps to increase the perception that people can be seen. Natural surveillance occurs by designing the placement of physical features, activities and people in such a way as to maximize visibility and foster positive social interaction among legitimate users of private and public space. Potential offenders feel increased scrutiny and limitations on their escape routes.
In general I have no problem with advertising on public transport if it’s unobtrusive — the revenue helps subsidise the system and fund improvements. But advertising that completely covers windows, reducing visibility is not welcome.