General Motors: “Stop pedaling, start driving” vs Giant Bicycles’ comeback

General Motors’ campaign in US college newspapers:

GM's "Stop pedaling, start driving" campaign

(via Bike Portland)

Seems to be implying that driving is cooler than cycling. Pretty funny… to a lot of the younger generation (including Americans, at least in cities like Portland), there’s nothing cool about driving a huge truck.

Anyway, here’s Giant Bicycles’ comeback:

Giant Bicycles, comeback to GM "Stop pedaling" campaign

(via Justin Haugens)

GM have apparently now pulled the ad.

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