The Radiant soap powder advert they filmed in my street

I was at home one day in March when a bus kept driving past every few minutes.

Bus going past my house

They hadn’t opened Melbourne’s most frequent bus route in my street — they were filming an advert for Radiant soap.

Now the advert has been launched.

(via Mumbrella)

I might try it at some stage, but Omomatic has been working well for me — and I just bought two huge boxes of it on sale.

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9 Replies to “The Radiant soap powder advert they filmed in my street”

  1. What a hoot! Maybe they could make a series of ads and call it a soap opera.
    Do any of the school uniforms look familiar, or did they come from Wardrobe Dept #1 ?

  2. The most interesting thing in that ad is the brown myki readers! Never seen them before. Unless I’ve gone colour blind.

  3. I think the brown/beige appearance of the Myki is just how the camera reproduced the color which is actually pretty close to the real pale yellow color in the opinion of my non color blind eyes. (Daniel, I remember the link to a color blindness test you had a while back). If you look at a TV display in a store that has the same program playing the color often varies a little bit from set to set.

    Laundry detergent often has optical brighteners in it that stay on the cloths and cause ultra violet light to be reproduced as visable thus making the fabric appear brighter. This is also what makes some clothing, especially white clothing, glow and appear very bright in black light.

    A black light can be used to find stains in the dark too. Most bodily fluids glow in black light and hotel room inspectors will use a black light to find urine and other “bodily fluids” on bedding and dried “bad aim” around the base of the toilet bowl that a maid might have missed cleaning.

    Black lights are sold in some pet stores as “urine detectors” to find urine and vomit stains from cats and dogs in carpets and on furniture that are not visable in normal lighting. I used to have cats in the US and I bought a black light to check my apartment for accidents and all sorts of things around my house became noticable under the light. It was a really neat and somewhat creepy effect to see. The opened box of Tide laundry detergent in my closet (the leading brand in the US) glowed like crazy and lit up the entire closet as did little bits of spilled detergent powder on the floor.

    I can just imagine what the men’s toilet in Flinders Street Station would look like under black light.

    After moving here I have tried several detergents including Radiant , Spree, Fab, Dynamo, and Omo and I like Omo the best. The powder seems to me to be more effective than the liquid version.

  4. Powder more effective than liquid? I always go for the liquid (Radiant) thinking that more effective – and less inclined to not dissolve. Hot water or cold?

  5. @Mike, I’ve never had a problem with Omomatic dissolving at any temperature, though I do recall one of the green powders I tried (can’t remember which) didn’t do too well in cold water.

  6. Hubby brought home a 10kg container of OMO powder for the new front loader. No problems with disolving and clothes are very clean. Just as well as 10kgs is an awful lot of powder!!!!

  7. I’ve always washed clothes in warm water and my dirty commercial kitchen work clothes in hot water. The detergent (liquid or powder) will be more effective and powders will dissolve better. Usually when organizations like Consumer Reports or Choice test detergents the top scorer is often a powder. The latest report in Choice on detergents rated Omo powder the best.

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