Kath Lockett found some old adverts, including this one:
We sometimes had these cheese slices when I was a kid.
It must have been my early computer-geek (binary) mind at work, but I would eat them by folding them in half, so one half broke off, eating that, then repeating with the half that was left… until the bit left in my hand was so microscopic it couldn’t be folded in half any more.
Was that just me?
I think eventually everybody figured out that the processed cheese was really not that healthy compared to other snacks.