Sometime last year one of the magazines that came with The Sunday Age, Sunday Life, changed its formula. I used to find at least something interesting while flicking through it. Since the change, nothing.
I was thinking that it had turned into a women’s magazine. One only has to look at the author names of letters they’ve published over the last four weeks to know it’s almost entirely women who are reading:
(The unisex names were Hilary — almost certainly female I suspect — and Sam.)
But here’s what clinched it: I found the blurb to prospective advertisers:
Sunday Life is a magazine which delivers our readers a distinctive point of difference on Sunday and a fresh approach to a discerning female audience not found in any other newspaper inserted magazine.
Sunday Life knows what women care about.
So… any of you blokes out there — don’t feel guilty for not even glancing at this mag anymore.