Categories Consumerism Extreme stupidity? Post author By Daniel Post date Thu 30 July 2009 11 Comments on Extreme stupidity? Is it extreme stupidity, or just carelessness not to spell-check your advert before putting it in the newspaper? What were they thinking? (from today’s Age) Share this:TwitterFacebookLinkedInRedditLike Loading... Tags advertisements, Freedom Furniture, newspapers ← OZCOOL = Moron → The ebb and flow of Melbourne trains 11 replies on “Extreme stupidity?” They weren’t…. Loading... Maybe they outsourced their proof-reading! Loading... Oh Daniel, a nitpicker after my own heart :) Loading... I call it laziness! There are spelling errors everywhere these days and there’s no excuse for it with all the tools at our disposal. Loading... It’s unfortunate that I read this blog immediately before reading your OZCOOL blog, where you used the word “jesticulated”, which is actually spelled “gesticulated”. But… jesticulated may be a more appropriate spelling in the case you described, having been performed by a fool. Loading... Neil, d’oh!! Loading... It is not uncommon practice for advertisers to purposefully insert spelling or grammar mistakes to get attention… and apparently it works ;) Loading... If they do it deliberately to get my attention then they’re doing the wrong thing. I see a spelling error and find somewhere else to buy it. If they can’t get their ads right then I don’t trust them to get anything else right. Loading... Love the question after the mistake: WHAT WERE WE THINKING? Loading... The Birmingham Evening Mail once ran an ad. for a “Scutineer” to proof-read copy for the paper itself! Loading... Seems to have got them a bit of free advertising………………….. Loading... Comments are closed.