Online it’s all about contextual advertising — figuring out what the viewer is interested in, then showing them ads they’ll hopefully like.
It frequently doesn’t work of course; Facebook knows everything about virtually everybody, but still manages to show me adverts for things I have no interest in.
In the offline world, contextual advertising is tricky. Doesn’t stop them having a go.
I thought it was pretty funny. And they’ve obviously designed it for that specific spot, in that specific station, because someone at the advertising agency has noticed — the electronic sign on the other side doesn’t work. Bullseye.
This one though… was a bit off-target. Just a bit.
I guess some guy sitting in an office in North Sydney wasn’t to know the difference between a bus stop and a tram stop.