McDonalds in Elizabeth Street — at least at busy times — appears to now have someone who takes peoples’ orders while they’re still in the queue. The order is keyed into an electronic gizmo, which presumably goes into the Maccas computer, and the price of the order is quoted to the customer, and a ticket with a reference number is handed over. The customer then queues, hands over the ticket, pays, and they get their order.
Is this a more efficient use of that employee than getting them to actually staff another register and serve people in the conventional way?
Expediters are not really there to see to it that a customer’s order is filled more quickly, they believe. Rather, expediters exist solely to prevent people in line from giving up and wandering off, maybe to go to the Dunkin’ Donuts around the corner. Once a customer places an order, the logic goes, he or she feels an ethical obligation to wait for it to be filled, no matter how long the process takes. Expediters are there to lock in that order as soon as possible.
Interesting. Whether that’s the philosophy behind the Maccas lady working the queue or not, I don’t know, but it’s not clear to me how it was the best use of her time. Though perhaps there’s no space for another register?
(OK, OK, I admit it: I went in for a Filet’O’Fish. I was hungry and in a hurry, OK?)