A full-page advert for the coal industry in The Age caught my eye the other day. I just love this bit (quoted here from their web site):
Carbon dioxide in our daily lives
Carbon dioxide itself is not a danger in our everyday lives. In fact, all life on the planet depends on carbon dioxide. Carbon dioxide is also used in many everyday activities. For example, carbon dioxide is used:
- for the bubbles in your beer or soft drink
- to decaffeinate coffee
- in fire extinguishers
- to make ‘dry ice’
- to create the ‘fog’ effect in concerts, theatres and on movie sets
- in welding, sandblasting and construction
- to make flavour additives for food
- as a propellant in aerosol cans
Next time you drink a beer or soft drink, remember that the bubbles came from a natural underground source of carbon dioxide. Geosequestration is the same process, just in reverse.
See? CO2 isn’t so bad. More CO2 for everybody!
Of course they don’t literally claim CO2 is good, or that climate change doesn’t exist. No no, that would flag them as skeptics. But they are trying to flag themselves as good guys. They’re trying to flag themselves as 21st century (“New Gen Coal“) rather than a polluting dinosaur industry from the 19th.
And they’re trying to claim that clean coal is the answer… Of course clean coal, when it all comes down to it, isn’t actually developed enough yet to be viable — and may never be.
Next thing you know they’ll be making TV adverts like this:
(Yeah, I’ve posted that video before. It’s still great.)