A while ago I did a little digging for the purposes of quantifying the audience for different media, for a discussion within the PTUA about how many people see which outlet. I’ve recently skimmed through and grabbed some new figures. (Obviously it’s not just about the raw numbers — the demographic of the audience is important too.)
Local newspapers cover areas of varying sizes. Their circulations vary from about 10,000 upwards, with some of the bigger ones having circulations of well over 100,000. The Melbourne Times is 137,000, for instance. Being free papers delivered into residents’ mail boxes, readership perhaps a little harder to nail down.
The Herald Sun dominates the Melbourne newspapers (though The Age apparently does much better in the “AB” demographic). The free MX commuter newspaper has a higher readership than The Australian or Fin Review.
In TV, at 6pm it’s a battle between Channel 7 and Channel 9 news. At present in Melbourne, Channel 7 seems to have the upper hand, though it seems 9 often outrates it on Sundays, and sometimes on other days. But the ABC also does very well at 7pm. A full set of figures is a little hard to get from free sources, but here are some gleaned and estimated from information I’ve found online. Bear in mind they vary widely from day to day — this is just a sample from one day.
Radio is of course all over the place, as they have many news bulletins per day.
And the future? I’ll leave my theories on the MSM for another time.