I’ve got my own opinions of Starbucks’ product, but I’m not a coffee drinker anyway. Ultimately I think the analysts are right: Starbucks misread the market. Most Australians simply aren’t interested in the bewildering variety of flavours offered to North American customers.
Also an interesting read, in the business pages last Saturday: Aldi’s simple recipe for success. Seems Aldi are doing a bit better with their Australian expansion. But I just love the bit about the two Albrecht brothers deciding to do their own thing, and how they determined where each would trade. They used the standard sibling method:
They got a map of Germany. One of the brothers drew a line and the other had to choose which part of the country he would take.