Net

Old media vs new media

Old media: It's available when it's convenient for us. The 7pm news. Sport at 7:20. Weather at 7:25. Morning newspaper at 6:30am. New media: I want it now. Click. It's there. Old media: Huge audiences, available with low, well established, reliable technology: paper, radio, TV. New media: Minority but growing. Mainstream outlets driven by the old media, but a lot more niche outlets as wel