We’ve got used to seeing advertising everywhere, but I must say the idea of advertising on clothes doesn’t quite sit right with me.
Obviously if you’re paying for clothing promoting something because you’re a fan, that’s fair enough. Your favourite band or TV show or footy team.
But have clothing companies earned the right to have their brand on us? If you assume Levi’s are getting some promotion value out of having their brand on my bum, is that subsidising the cost of buying the jeans, or are they just raking in more dosh? A bit of both I suppose.
Oh well, I buy Levi’s because I find them comfortable. Are the people who wear Nike caps trying to show they’re fans of Nike? Or is the Nike cap functionally the only one up to the job?