A name is a proper noun. Under the rules of the English language, proper nouns are to be written with capital letters. Obviously this kind of rule can be ignored for stylistic reasons, such as for corporate logos. But in normal writing, such as you might find in a newspaper article, that’s a rule which should be pretty much followed, right?
So what makes K D Lang so special? It’s fine by me if she wants to put her name on her albums in all small letters, but why has this got into newspaper articles? Is it a name, or isn’t it?
Metlink, Amazon and Vodaphone have logos with all small letters. Doesn’t mean we write their names in small letters. Qantas uses a logo with all capital letters (why may be reasonable — it was originally an acronym after all). So do Australia Post, The Age, and a lot of other companies. Does this mean their names should be written in all caps?
(Actually, Australia Post do call themselves POST in their own literature. Doesn’t mean anybody else will though.)
Update 6pm. Just to clarify: I have no problem with her calling herself “kdlang” on her albums, in her publicity material, web site, etc etc. I just don’t see why the media and others have automatically adopted her convention, ignoring one of the basic rules of the English language. I reckon it’s kind of on a par with the media pronouncing Colin Powell’s name as Colon…