Safety around trams

This short safety video was produced for the new “GoldLinq” light rail system on the Gold Coast, which opens this year… but the tips in it are just as relevant for Melbourne.

Of course for our local ads, we’ve got skateboarding rhinos.

PS. In light of two newspaper polls over the weekend (they’re like trams/buses, you wait for ages, then lots turn up at once), I’ve updated this article from last year: What do people want prioritised? PT or roads? Every survey says PT.

The multi-lingual rhino poster

I quite like these ads:
Rhino (tram) advert

From what I’ve heard, the campaign was originally quite successful, but started to wear off after a few months, so I guess they need to keep revamping it to continue to get the message across.