I don’t read The Age in paper form everyday, but when I do, it’s either on the weekend where I can spread out as much as I like (so broadsheet is fine, though the smaller format of the supplements is fine too), or on weekdays on the train, where the broadsheet format is extremely awkward to handle.
Many of us will know the feeling — we’ve managed to find a nook on the train where we can unfold the paper without hitting other people with it, struggled just to turn the page without it inadvertently folding in on itself, and finally got to the new page only to find it’s a bloody double-spread of adverts for Dan Murphy’s or some other booze outlet we have no interest in reading.
It may be seen by some teary nostalgics as the end of an era, but I for one welcome the new compact tabloid format.
Mind you, as Jonathan Green writes in this interesting article, it may just forestalls the inevitable continuing decline of paper sales.
It does sound like some kind of paywall will go up around the web site, too. It’s unclear how well that’s worked for News Limited papers such as the Herald Sun, given there are easy ways of circumventing much of it.
I also wonder what on earth Fairfax were thinking when they built The Age’s Tullamarine printing plant, now set to close within a year or two, but which only opened ten years ago at a cost of $220 million — all set up with highly expensive printing presses to print broadsheets. Did really nobody see coming the decline of classified ad revenue, and thus big fat broadsheet newspapers?
I’m always amused when one of the newspapers crows about the latest circulation figures.
THE Sunday Age continues to be the best-performing metropolitan newspaper in Australia, according to the latest circulation figures.
The newspaper recorded the best year-on-year growth to September 2011 of any daily, Saturday or Sunday newspaper in the country.
It takes a particularly selective use of the figures to come up with the headline “outperforms the rest”. In the article they quote the Sunday Age’s circulation of 228,826, but fail to mention the circulation of their competitors.
The figures were all published last week. The Age is outstripped by their main competitor in Melbourne, the Herald Sun, every day of the week.
While it’s true that the Sunday Age is growing in circulation (by 2126 in a year apparently), I think it’s rather optimistic to claim it “outperforms the rest” when it’s only selling 41% of the competition, and at this rate of growth (and the current rate of loss for the Sunday Herald Sun), it’ll take another ten years to get equal.
Is it extreme stupidity, or just carelessness not to spell-check your advert before putting it in the newspaper?
What were they thinking?
(from today’s Age)