Sometime last year one of the magazines that came with The Sunday Age, Sunday Life, changed its formula. I used to find at least something interesting while flicking through it. Since the change, nothing.
I was thinking that it had turned into a women’s magazine. One only has to look at the author names of letters they’ve published over the last four weeks to know it’s almost entirely women who are reading:
(The unisex names were Hilary — almost certainly female I suspect — and Sam.)
But here’s what clinched it: I found the blurb to prospective advertisers:
Sunday Life is a magazine which delivers our readers a distinctive point of difference on Sunday and a fresh approach to a discerning female audience not found in any other newspaper inserted magazine.
Sunday Life knows what women care about.
So… any of you blokes out there — don’t feel guilty for not even glancing at this mag anymore.
A fire in Springvale, to which the CFA responds. C’mon, Springvale. What is this, 1960? East of Westall Road isn’t paddocks anymore. Surely it’s time to re-draw the MFB/CFA boundaries?
The metro/country taxi boundaries are similar, aren’t they? Time for an update.
Odd. I found a quarterly magazine that retails for $7, but is $44 per year by subscription?!
What’s with those fake Tintin t-shirts? “Tintin in Vietnam”? They’re not even taking the mickey out of the characters, they’re just making stuff up. Why?
Finally… if you get the opportunity to speak to the world, don’t waste it. Use your canvas wisely. Aim to impart great knowledge. Communicate your ideas to make society better. Say something meaningful.
If you’ve wondered how many people read the magazines you see in the newsagent, here’s the figures.
The only magazine I subscribe to, Australian Personal Computer, is sitting at 34,111, down 8% in the last year. Perhaps IT-related mags are more likely to be dropping with competition from online, though what caught my eye was that the one that’s lost the second highest percentage of readers in the past year, the AFL Record, down 25%.
When I was a kid you bought the Record every time you went to the footy. Do people not buy it anymore? Maybe kids don’t try and fill in the stats themselves these days.
Some magazines are gaining readers, which I guess shows that print is not quite dead yet.
And if you were wondering how Woman’s Day and Woman’s Weekly can afford to put all those annoying adverts on the telly, wonder no more — they’ve got the highest readership figures of anything in the list.
And can you believe that 302,000 people read That’s Life?!?