The latest sponsorship at Southern Cross station? IKEA seat covers.
Observed at Southern Cross Station this week: IKEA seat covers.
They seem to be confined to platforms 11 and 12, though if you’re trying to get to IKEA by public transport, platform 9 (train to North Richmond, then a tram) is probably a better bet.
Not every seat has them, and there are no cushions underneath the covers — just bare metal. Maybe I missed it, but I didn’t spot any specific posters or signage for IKEA, apart from the logo.
At least it’s not potentially misleading like the Red Rooster destination screens, or blocking useful information like the ads at the Bourke Street entrance — or indeed blocking your way in and out of the station.