The multi-lingual rhino poster

Mon 3 September 2012 7:43am by
Filed under: transport 

I quite like these ads:
Rhino (tram) advert

From what I’ve heard, the campaign was originally quite successful, but started to wear off after a few months, so I guess they need to keep revamping it to continue to get the message across.

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Comments

7 comments on The multi-lingual rhino poster

  1. Roger on Mon, 3rd Sep 2012 7:52 am

    2. I didn’t know rhinos could read, no matter what the language.

  2. PaulK on Mon, 3rd Sep 2012 8:25 am

    3. I liked the series as well, but this particular one always irked me a bit because there are only 25 rhinos on the poster, but reference is made to 30 of them, what happend to the other 5… did they get hit by a tram. :-)

  3. Alan Davies on Mon, 3rd Sep 2012 11:05 am

    4. Here are the 25 languages on the poster:

    * Chinese
    * Dutch
    * Filipino
    * French
    * German

    * Greek
    * Spanish
    * Japanese
    * As far as I can tell, Gibberish in Braille
    * Afrikaans

    * Croatian
    * Klingon
    * Arabic
    * Italian
    * Thai

    * Vietnamese
    * Samoan
    * Macedonian (the “J” was the giveaway)
    * Korean
    * Turkish

    * Malay
    * Hindi
    * Serbian
    * Russian
    * English

    (courtesy of Crikey’s language blog, Fully (sic):
    http://blogs.crikey.com.au/fullysic/2012/08/29/competition-name-the-languages-on-the-yarra-trams-posters/

  4. Craig on Mon, 3rd Sep 2012 6:26 pm

    5. Out of curiosity- how did you hear “it was quiet successful, but began to wear off”

    I’m just interested to how this is measured- is Yarra Trams looking at number of causalities or something?

  5. Daniel on Mon, 3rd Sep 2012 8:53 pm

    6. @Craig, basically, yes.

  6. enno on Tue, 4th Sep 2012 5:28 am

    7. I could identify about 19 of those without looking anything up.

    Klingon ?????? WTF

  7. malcolm on Tue, 4th Sep 2012 11:36 am

    8. excellent – I thought that’s what the 2nd across 3rd down was but never got around to confirming it … :)

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