The supermarket war of Coles versus Safeway/Woolworths has heated up, with roast chicken.
First, Coles went to $10.
…then Safeway/Woolworths struck back with… $9.88.
These posters were prominently displayed en masse around the Bentleigh Woolworths last night.
“Why pay $10″ “Only $9.88″?
TWELVE CENTS DIFFERENCE?
Or to put it in percentage terms, Woolies are 1.2% cheaper.
And if you pay cash for just the chicken, the price will be rounded up to $9.90, so you’re only saving ten cents.
Did Woolworths design the poster before they knew what their price would be or something? It’s one thing to advertise your product — it’s quite another to highlight that the saving compared to your competition is a measly twelve cents.
If you are tempted by this extra special offer, don’t spend it all at once.