Extreme stupidity?

Thu 30 July 2009 12:29pm by
Filed under: Consumerism 

Is it extreme stupidity, or just carelessness not to spell-check your advert before putting it in the newspaper?

What were they thinking?

Freedom furniture - what were they thinking?

(from today’s Age)

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Comments

11 comments on Extreme stupidity?

  1. beth on Thu, 30th Jul 2009 12:48 pm

    2. They weren’t….

  2. Michael on Thu, 30th Jul 2009 12:59 pm

    3. Maybe they outsourced their proof-reading!

  3. Leese on Thu, 30th Jul 2009 1:03 pm

    4. Oh Daniel, a nitpicker after my own heart :)

  4. Kazfar on Thu, 30th Jul 2009 1:50 pm

    5. I call it laziness! There are spelling errors everywhere these days and there’s no excuse for it with all the tools at our disposal.

  5. Neil on Thu, 30th Jul 2009 2:35 pm

    6. It’s unfortunate that I read this blog immediately before reading your OZCOOL blog, where you used the word “jesticulated”, which is actually spelled “gesticulated”. But… jesticulated may be a more appropriate spelling in the case you described, having been performed by a fool.

  6. Daniel on Thu, 30th Jul 2009 7:30 pm

    7. Neil, d’oh!!

  7. Grant on Thu, 30th Jul 2009 7:44 pm

    8. It is not uncommon practice for advertisers to purposefully insert spelling or grammar mistakes to get attention… and apparently it works ;)

  8. Suzie on Thu, 30th Jul 2009 9:55 pm

    9. If they do it deliberately to get my attention then they’re doing the wrong thing. I see a spelling error and find somewhere else to buy it. If they can’t get their ads right then I don’t trust them to get anything else right.

  9. Rob Kemp on Fri, 31st Jul 2009 2:13 am

    10. Love the question after the mistake:

    WHAT WERE WE THINKING?

  10. Ian Jelf on Fri, 31st Jul 2009 11:46 pm

    11. The Birmingham Evening Mail once ran an ad. for a “Scutineer” to proof-read copy for the paper itself!

  11. john L on Tue, 4th Aug 2009 9:47 am

    12. Seems to have got them a bit of free advertising…………………..