Not quite 7-11

Wed 19 March 2008 7:36am by
Filed under: Consumerism, Melbourne 

When they first arrived in Australia, my mum used to call 7-11 “4-7-11″, because the TV jingle went “Thank heaven… for Seven Eleven!”

In Swanston Street, just a few doors down from the 7-11 on the corner of Flinders Lane, is a fake 7-11: the 24-7 Cafe, with a colour scheme that is similar, but not identical to, a real 7-11. I wonder how many people walk into the 24-7 without looking carefully, and assuming it’s a 7-11?

24-7 Cafe 7-11

PS. Everything I said last year about petrol prices at Easter still applies.

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7 comments on Not quite 7-11

  1. Josh Parris on Wed, 19th Mar 2008 11:38 am

    2. PPsfffh. All this whining about petrol prices. Demand for petrol is higher at Easter: people want to drive away on holiday. Prices have to be higher, otherwise stations and refineries would run out of fuel. Besides, $1.50 a litre isn’t that expensive. I might understand the bleating at $5 a litre, but at a $1.50: suck it up you big girlie whinger.

  2. Rae on Wed, 19th Mar 2008 12:18 pm

    3. With us moving to a new estate sometime in the near future, I’m hoping that the local supermarket will be built and open close to when we move in, as there’s no 7-11s in that area, nor will there be simple milk bars. I think that’s one thing that will be a loss for our emergency shops.

  3. Daniel on Wed, 19th Mar 2008 1:16 pm

    4. Josh, yep.

    Rae, maybe that’s a business opportunity! Open a Milk Bar! You’ve got experience, haven’t you??

  4. Daniel on Wed, 19th Mar 2008 7:44 pm

    5. According to ch7 news tonight, some Caltex outlets have already run out of standard unleaded.

  5. Astrid on Wed, 19th Mar 2008 8:14 pm

    6. Daniel, 4711 use to be a very popular perfume in the 70′s. maybe your mum remembered that and that is why she called it 4-711. I know my aunties use to because they all wore it.

  6. Andrew on Thu, 20th Mar 2008 1:10 pm

    7. Astrid said it for me.

  7. Kin on Mon, 31st Mar 2008 4:55 am

    8. Seems like if they are now open 24 hours, it could be called “7-Eleven AND 11-Seven”.