Sun 16 September 2007 - A better way
If you’re watching TV tonight, you might see Metlink’s new advert, with the slogan “A better way”.
One of the shots is filmed not far from my house, on Jasper Road in Bentleigh, as a lady in a hairdresser’s chair floats past Camille Shoes.
I quite like the ad. But as with a lot of public transport promotion, it’s not the ad that’s the problem — it’s the product which is substandard for many people.
Link: Metlink press release and TV advert download.
PS. Apparently the people and chairs in the advert were actually there in real life; the trolley wheels underneath them have been digitally removed.
September 16th, 2007 at 10:56pm
It’s a waste of money trying to get people to use a service that’s barely coping with current demand.
September 17th, 2007 at 7:39am
That’s true, though in this case the advert is promoting recreational travel, eg off-peak and weekend, where there is often spare capacity. The problem there is that most of Melbourne has no frequent (eg competitive with car travel) services at these times.
September 17th, 2007 at 4:47pm
Daniel
from the still in your blog, it looks like a disabled person in a wheelchair. Hopefully, the video will look better!
rog.