Thu 21 July 2005 - Pointless promotions
I see a fair number of product promotions at Parliament station in the mornings. Yesterday they were giving out Lipton Chai tea, which was very nice.
This morning though, an interesting one: a promotion for A2 “double quality” paper. I think that was the brand name — obviously their promotional guys have let them down by not having a web site primed and ready and easily Googled in time for the stunt.
It was something to do with “double” though, because they had about a dozen promotional people in skintight jumpsuits, who would follow the people coming out of the station turnstiles, mimmicking them as they walked along. I watched bemused as one guy was jabbering into his mobile phone, unknowingly followed by one of these people with her hand up to her head, walking just like him.
Amusing? Yes. But does it make me want to buy their brand of paper? I suspect not. I know I’m probably not the target demographic, but I can only assume they hope the next time I’m in OfficeWorks or Penfolds or some other big stationery place that I’ll remember the promotion when I see their product. Otherwise it was a bit pointless.