Tue 25 January 2005 - The humungatron
It bugs me sometimes to see those huge 4WD/SUVs rolling down the road, like every other car carrying the average 1.1 persons, and burning up way more petrol than is necessary and blocking everyone else’s view.
So it’s somewhat comforting to read this followup to the article in The Age Good Weekend a few months ago, about them. Oh, wait a minute, is it the SAME article? Or a US version of it? Whatever, a good read again anyway.
One of Ford’s senior marketing executives was even blunter: “The only time those S.U.V.s are going to be off-road is when they miss the driveway at 3 a.m.”
(via Scoble)
Equally fascinating is the same author’s piece on shopping malls.