Sun 6 June 2004 - Choice
Sunday evening, 6pm. In the supermarket. Two blokes staring up at the bewildering choice of bottles of olive oil.
“How on earth are you meant to choose one?”
“There’s only 5 million up there, I don’t know what the problem is.”
My reply got a chuckle, and I went back to staring up at them all. It’s not like choosing an onion, where you just need the right colour, and not something mushy and going brown.
After pausing to reflect, I remembered the advice once given to me: Choose the one with the most appealing label. The most appealing label on olive oil is the Viva brand, but I got that one last time, and though that bottle has served me well, I got the second most appealing instead.
June 6th, 2004 at 9:56pm
Why doesn’t the old saying “Never judge a book by it’s cover” not apply to olive oil and labels?
June 7th, 2004 at 5:48pm
Daniel, three words should serve you well: Cold-pressed, extra virgin. The labels are only there to tell you if the oil has been traditionally made and is of high quality. Don’t settle for anything less.
June 8th, 2004 at 7:41am
hmm, i was waiting for the promised picture: “See the pictures and leave your comments here”
*coralie pouts*
June 8th, 2004 at 1:14pm
Thanks Justine, will be looking out for that in future. In the meantime, anybody want to buy an unopened bottle of olive oil?
Coralie: Oops!